Portfolio Reflection
Overview
This Project titled “Working in a digital world” involves the creation of an industry ready portfolio website, LinkedIn, and a business card all showcasing strong user-centred design. The portfolio project is informed by a UX skills audit, which identified areas such as UX design with strong elements of Ui/ Visual design and Research as my stronger areas that should be showcased.
Year
2025
Role
Ux Designer
Understanding The Problem
My Mood board includes inspiration from UX Portfolios, focusing on clean layouts, minimal colour pallets, modern typography and structured case studies. They included strong examples of personal branding and professional presentation. I then focused on my portfolio ideas from the examples, these choices reflected my approach of clarity, usability and research led designs.
Tool Choice
Original Template (Adri)
I chose Squarespace as my tool for creating a portfolio due to a quick turnaround. I wanted to have something I could work from rather than start building the site from scratch, which would have taken longer. Squarespace provided me with the user-friendly interface to concentrate on making decisions about design and not technical ones. The template used was called “Adri”, with a very neutral layout and minimum visual identity. This made it a strong starting point. I reorganized navigation, revised the page layouts, and adjusted typography and colour so that the content within the portfolio is reflective of my branding and presentation.
The Process
Low Fidelity Wire Frames
First, I did some low-fidelity wireframing to rapidly iterate and make rapid changes to the design. Once I had defined the core structure of the design, I did some medium-fidelity designs to refine spacing hierarchy and content placement. It felt like an overall effective process.
Early Sketches (Wireframes)
Medium Fidelity Wire Frames
Style Tile
I created a defined design style-tile that outlined my usage of my logo, primary and secondary colors, heading and body typography, and image styling. This developed directly from my initial moodboard, which set the tone, color palette, and overall visual direction. Refining these elements allowed for consistency, accessibility, and a strong visual identity throughout the portfolio.
Early Design Work
My initial designs were focused on changing the template page structure navigation, typography and colours to fit my style tile and design choices of the wireframes. I slowly reduced until the template almost had no influence. I also set up my LinkedIn and started work on my business card to try maintaining the same feel across.
Feedback
Peers identified inconsistent branding between my business card, LinkedIn, and website; dense text and limited visual interaction. These same points were reinforced by a industry professional I connected with on LinkedIn : clearer hierarchy, stronger visual storytelling, and more engaging presentation of prototypes.
Lesson I learned From The Feedback
In this process, I learned how important it is to have the same branding throughout all the platforms and balanced text with engaging visuals. I enhanced clarity in the sections, readjusted layouts, refined my LinkedIn+ Business Card identity, and added a prototype video to demonstrate just how my mock-ups function, making it clearer and more engaging.
Final Business Card Design
LinkedIn Before And After Feedback
Final Reflection
I improved the website based on feedback with a cleaner layout, clearer navigation and stronger branding throughout. I also responded to the feedback by improving the hierarchy and reducing clutter. Optimising the images was a tricky task on the Squarespace template and is a area for future development.